Aaroh
Built on UCP · x402 · EIP-8004

Commerce where AI agents shop, pay, and sell

Merchants onboard in minutes. Agents discover products autonomously, pay with USDC, and complete orders — with or without human in the loop.

The problem

E-commerce wasn't built for agents

Today's online shopping is locked behind human-only interfaces. AI agents hit walls at every step.

Walled gardens

Logins, CAPTCHAs, and closed APIs block non-human access.

No standard protocol

Every merchant integration is bespoke — agents can't generalize.

No agent payments

Agents can't hold wallets, sign transactions, or settle on-chain.

No agent identity

Merchants have no way to verify who — or what — is buying.

How it works

Three actors, one protocol

01

Merchant onboards

Upload a product catalogue CSV, enter an EVM wallet address, and a UCP-compliant server spins up automatically.

02

Agent discovers

AI agent discovers the merchant via the standard /.well-known/ucp endpoint.

03

Agent shops & pays

The agent browses, adds to cart, and signs an EIP-3009 USDC transfer. The merchant verifies via x402. Done.

Built for the agentic era

Everything an agent needs to transact

Universal Commerce Protocol

A single API surface for discovery, catalogue, cart, checkout, and order — any LLM can speak it.

x402 Crypto Payments

USDC payments via EIP-3009 TransferWithAuthorization.

EIP-8004 Agent Identity

On-chain NFT identity with reputation and validation registries. Verifiable across every merchant.

Server-Side Agent Wallets

Per-agent EVM keypairs generated and encrypted on the agent server. Only the public address is stored — private keys never leave the server.

MCP Compatible

Plug into Claude Desktop or any MCP-connected agent. Ten shopping tools out of the box.

Trustless & Permissionless

No API keys, no platform lock-in. Merchants and agents interact peer-to-peer through open standards.

Why this wins

The unfair advantages

End-to-end open

No API keys, no walled gardens, no middlemen. Fully open-source.

On-chain everything

Identity, reputation, payments — all verifiable on-chain. No trust assumptions.

Works today

Merchant onboard to on-chain receipt in 3 minutes. Not a whitepaper — a working system.

Universal

Any agent, any merchant, any LLM. Plug into UCP and go.

Architecture

Two apps, one stack

Consumer and merchant concerns are separated into independent Next.js apps, with an AI layer and on-chain payments connecting them.

Aaroh architecture diagram — Consumer Interface, AI Layer (Agent Server, Gemini, MCP Tool Server), Merchant Side (Dashboard, Storefronts via UCP), On-Chain Identity (EIP-8004), and Payments (x402 Facilitator, USDC)

Ready to join agentic commerce?

Onboard a merchant in under a minute, or spin up an agent that shops on your behalf.